Don Yaeger has spent more than 20 years in Florida’s Capitol working in and around the political process in a number of capacities, ranging from journalist to campaign strategist to governmental consultant. In addition to his role with 180 Consulting, Don is a former writer/editor with Sports Illustrated magazine, New York Times Best-selling author, small business owner, well-known motivational speaker and media training specialist.
As President of our firm for the last 15 years, Don has served as consultant to a variety of clients ranging from Fortune 500 companies such as Dell, KPMG, Cisco Systems, Intel, and EMC to clients involved in environmental, health care, insurance, and financial services issues. He has taken the cause of each client to the highest levels of Florida government. Additionally, Don served as campaign consultant and media advisor to more than a dozen successful statewide and legislative political candidates.
Early in his career, Don was a reporter in San Antonio and Dallas for two of the largest newspapers in Texas, where he covered a variety of subjects from earthquakes in Mexico City to elections in El Salvador. From 1986 to 1990, he was a Political Editor for the Florida Times-Union, covering state and local politics for Jacksonville’s daily newspaper. His assignments there ranged from traveling with every major presidential candidate in 1988 to spending seven weeks inside Afghanistan with the mujahadeen as they battled the Soviets in the late 1980s.
In 1996, Don became an Associate Editor for Sports Illustrated magazine, where he covered many of the most important issues in sports, from steroids in baseball to security concerns at athletic events. He has twice been a finalist for the National Magazine Award, the highest recognition that can be bestowed upon writers at America’s leading magazines. During the last 17 years, Don has also authored or co-authored 16 books, four of which became instant New York Times best-sellers.
Don has also accepted appointments from the Senate President to serve on the board of the Florida Education Fund and from Tallahassee’s Mayor to serve on two additional charitable boards.
Don received his Bachelor of Science degree in May 1984 from Ball State University, where he majored in Journalism and History. He resides in Tallahassee with his wife, Jeanette, son, Will and daughter, Madeleine.